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Former Member
May 12, 2008 at 01:15 PM

Business Planning and Simulation in Marketing Plan

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Hi

We are implementing CRM marketing at client site. Here as per business requirement, we will be creating Marketing plans, and Campaigns extensively.

Now in BIW we can do Business Planning and Simulation(BPS). I am not able to fully undertsand its significance, or business scenario when I will be using it.

Please provide me some information on the same.

Cheers

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