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Industry specific data extension for SAP Hybris Marketing Solution

Jan 10 at 10:43 AM


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Hello Experts,

We have an on premise SAP Hybris Marketing solution running on deployment scenario B. We have integrated YMKT box with SAP ERP (Industry Utilities - ISU) using SLT. We have many ISU specific fields which we now need to bring into YMKT to make it available to use in segmentation. However our data model in ISU has Business Partner --> Contract Account (1 : n); Contract Account --> Contract (1 : n). This is Business Master Data. Again we have Technical Master Data which is aligned with Contract --> Premise --> Installation etc. Each of these individual data objects will have their own data attributes. What would be the best approach to extend our data model in this case, our objective is to be able to use the attributes at the individual object level for segmentation and target group creation.

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2 Answers

Kunal Kumar Bansal
Jan 10 at 01:11 PM

Dear Namrata,

I understand that you have Hybris Marketing deployed as SAP Hybris Marketing Side-by-side with ERP (IS-U)

Could you please help me understand the business scenario by elaborating it more? :)

What is the Hybris Marketing On-Premise version you are using, Is it 1709?


Kunal Bansal

Hybris Marketing

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Namrata Surendranath Jan 10 at 02:31 PM

Hi Kunal,

Yes it is 1709 version.

Very specific to utility industry, I can explain one scenario : in our data model we have BP --> CA --> Contract Account.

With standard ERP integration most of the BP tables are imported in YMKT. We would need to import the tables for CA as well using SLT as an additional step. We need to perform segmentation based on attributes at the CA level. I wanted to know whats the best way to do this.



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