Negative Items of Interest or interactions?

[vervinckt_joyca]

Hi all,

Is it possible in hybris marketing to add a "negative" item of interest?

Let me illustrate with an example what I mean by this.

On a website; you can "like" a product. This is an interaction; and via the product which is linked to a category which is assigned to an interest, the prospect gets a "point" on the item of interest related to the product he liked.

But you can also "unlike" a product. So can you one way or another "counter" the first interaction? Can you set a kind of "negative point" on the item of interest?

Thx for your inputs,

Joyca

[Former Member]

Dear Joyca,

I did some tests with "negative" item of interests before. When you create an interaction with an Item of Interest an "Interest Valuation" is available, and you could assign negative values.

However, when you use the Profile Dashboard app ans seect Interests "By sentiment value" it does not take into account the valuation that you assigned there, and I don't know whether that is as designed. It seems the Profile Dashboard only looks at the valuation of social postings.

Some negative (Page View) interactions, where the valuation 1 "Strong Negative" is assigned.

When looking at Profile Dashboard, the valuation does not seem to be calculated:

We have not integrated reviews from Hybris Commerce, since it's a future step for us, but it would be a real problem if negative reviews would not be shown in red in the Profile Dashboard. If I have time, I might create an incident to see whether someone from SAP can take a look at why the valuation is not taken into account for non "social posting" interactions.

Did your test maybe have some progress since your posting?

With regards,

Akil

[vervinckt_joyca]

Thanks Akil for your reaction.

I've been playing with "Valuation" and "Quantifier" as well but neither of them helped me out.

It's not only on the Profile Dashboard but also on the individual person's profile that a negative (or positive) valuation is not coloring the interests words with my like/unlike interaction. So in contrary, one "like" and one "unlike" make a specific interest larger each; which gives a very distorted picture of a person's interests. With Quantifier I tried to set it to "-1" (also tried to set it to like 5 etc) but this attribute doesn't seem to influence the size of the words at all...

Kr,

Joyca

[Former Member]

I had the same findings. The size of the words seems to look at number of interactions only.

"Quantifier" does not seem to have any effect whatsoever for me.

Wr.

Akil

[hakan_kose]

Hi Joyca,

I would use external sentiment. With this way, item of interests will have a color depicting the sentiment of customer action - like and unlike in your case. But I'm talking about the valuation in the root of interaction, not the one in interests node.

By the way quantifier used to be a field to manipulate the activity score, but not anymore. It's now quite obsolete!

Regards,

Hakan

[Josef_Ehbauer]

Hi,

negative item of interests of interactions can be modeled by means of a negative value in the attribute QUANTIFIER, both on item of interest level as well as on header level.
In addition you can combine this with the attribute VALUATION which is used for sentiments.

You can use this information in your custom scores or in specific segmentation content.
However this information is not visualized in the contact factsheet in standard.

Hope this clarifies your question.

Kind Regards,
Josef Ehbauer,
SAP Marketing Cloud Product Management