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Former Member

Creation of Marketing plan and Campaign in C4C sales

Hi Team/Horst,

We have requirement of creating marketing plan in C4C and create campaign as per the budget allocated,

Please find below requirement in detail -

Based on the marketing plan a yearly Marketing budget is created in starting of the year by consolidating yearly budgets from each business units along with the horizontal marketing activity budget and this plan should be approved by the head.

Marketing Managers prepare a campaign/event-wise quarterly budget for each BU and a consolidated Quarterly budget is presented to the Marketing head

Please suggest how to implement this in C4C since this flow is not standard feature in C4C,any suggestions would be of great help

Thank you in Advance,

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