Skip to Content

hybris Marketing Analytics On Premise

Nov 02, 2017 at 10:22 PM


avatar image


This query is in regards to hybris Marketing ON PREMISE system. We have gone through the eKT material for analytics and have following queries.

Kindly assist us in getting the clarity on the following:

  1. In the decks for Analytics for hybris marketing we could see that there are 2 options for analytics in hybris marketing:
    1. Embedded Analytics
    2. Through SAP Analytic Cloud
  2. Are these the only two options for analytics or there is something else?
  3. Does the report that we see for campaign success tab of campaign, come from embedded analytics?
  4. Are query browser and design studio part of hybris marketing on Prem? Is embedded analytics capabilities available in On prem version also?
  5. Where do we recommend Embedded Analytics and where we recommend SAP Analytical Cloud?
  6. I believe that the analytical queries in query browser are only for embedded analytics?
  7. If we have these two analytics options, then what is the role of Lumira?

Thanks and Regards


10 |10000 characters needed characters left characters exceeded
* Please Login or Register to Answer, Follow or Comment.

1 Answer

Josef Ehbauer
Nov 03, 2017 at 11:07 AM

Dear Adi,

these are my answers to your inqueries:

Ad 2 and 7) Embedded Analytics and SAP Analytics Cloud are positioned as the preferred analytical clients featured with standard business content from SAP Hybris Marketing. They run on live-data connected CDS based Models and provide real-time Analytics. As an Alternative Customer can also use classical BI-clients like the on-premise supported BOBJ-tools Lumira (desktop and server) as well as WebIntelligence, Crystal Reports or Xcelsius or BusinessIntelligence. However those do not support access to CDS based consumption views to my knowledge.

Ad 3) The report showing the success in the campaign success is based on a standard CDS query and fully supports extensibility measures and dimension attributes. It is based on Fiori Smart Chart technology and different from the design studio which is used in the embedded analytics

Ad 4) The design studio is part of the on-premise solution and available as of 1709. However the query browser is not, but only available in cloud.

Ad 5 and 6) Embedded Analytics is, as the name tells, integral part of the marketing solution and is positioned for operational day-by-day reporting. It provides reporting capabilities which for many customers might be sufficient. SAP Analytics Cloud, however, is positioned as SAP's strategic corner stone for analytics, providing much more appealing analytical capabilities for visualization of analytical results. It comes along with a separate cloud tenant with many application specific features like notifications or collaboration. However more important, it is supposed to be an end user tool, which allows business user to easily create stories according to their personal needs and preferences.

Kind Regards,
Josef Ehbauer
Hybris Marketing Cloud

10 |10000 characters needed characters left characters exceeded