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Hybris Profile integration with Hybris Marketing

Oct 30, 2017 at 12:08 PM

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Former Member

Hi Experts,

Anyone has tried out Hybris Profile integration with Hybris Marketing system? I am aware that this is Beta application as of now with limited country availability.

What are the pros and cons of the integration ? can it be used for larger project implementations for Website/Web shop business scenarios (click stream/profile enrich,events tracking) ?

Any inputs are appreciated.

Thanks and regards,

Dinesh.

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1 Answer

Joyca Vervinckt Nov 09, 2017 at 10:55 AM
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Hi,

We have tried this internally in beta; but got stuck. We got the connection working; and program CUAN_YPRF_DATA_PULL then runs in batch job; but always returned "number of entities read: 0".

Due to time & resource constraints; we have not continued this yet.

I'm also wondering about the pros & cons; I supposed that if we could set up a demo connection then we would be able to see what data this actually entered in hybris marketing and know what it could do; but as indicated we didn't get the setup working completely.

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Former Member

Hi Joyca,

Thanks for the inputs. Definitely it will be good try considering that Hybris Marketing does not have native web tracking features for web pages like any other marketer tools.

Thanks and regards,

Dinesh.

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Hi Dinesh,

Well I don't think Hybris profile has native web tracking features for web pages either...

I know a colleague linked hybris profile to hybris commerce; there is a guide here:

https://help.hybris.com/6.1.0/hcd/9ca6383dbf864cacae1c20bb25844826.html

one screenshot from it shows that there's also an addon on hybris commerce which seems to send events to hybris profile. So other websites would probably also need to be configured to send events to hybris profile.

and on the other hand you could also integrate hybris commerce with hybris marketnig for clicksteam as indicated on this blog; without hybris profile.

https://blogs.sap.com/2017/05/24/sap-hybris-commerce-to-sap-hybris-marketing-integration-via-the-expressway/

With the added value of hybris profile being that I think it first combines some of the clickstream data and has some thresholds before it sends it to marketing. There's quite some Machine Learning involved in hybris profile, but I haven't yet been able to really understand it :)

Kind regards,

Joyca

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