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Use cases for Segmentation Profile: Corporate Accounts?

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Hello friends,

I've been working with yMKT cloud for only a couple implementations, and it seems like users really only use "Segmentation Profile: Contacts" for segmenting and targeting.

Has anyone observed any non-hypothetical use cases where customer users have used Corporate Accounts in segmentation modelling or anything else?

Thanks,

Aaron

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Answers (2)

Answers (2)

andreina27_
Explorer
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Hi Aaron,

Can you provide me with the updated link of your reference? I cannot find this information on my own.

Best regards,

Andrea,

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Hi Aaron,

Very late reply - but we recently added some documentation explaining the different use cases for the delivered standard segmentation objects: https://help.sap.com/viewer/ac1eab4c66bc490da7ac2c378c46b0e7/2105.500/en-US/c404f527406d4d53afd9ceb9...

Thanks & regards,
Sebastian