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Buying propensity without CRM

Hi!

Is it possible to define a buying propensity predictive model without having CRM integration?

I asked already this question some time ago and got an answer that since 1602 it should not require a CRM, but documentation for 1709 states otherwise.

https://archive.sap.com/discussions/thread/3919799

I tried to create a model, but target object is not returning any values, which I assume should be a list of products.

Maris

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  • Here is an SAP documentation that is stating under chapter "Predictive Scenario":

    "Use the input help to select a predictive scenario, such as Buying Propensity. This predictive scenario is based on CRM data."

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2 Answers

  • Best Answer
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    Former Member
    Oct 23, 2017 at 12:30 AM

    Dear Maris,

    there are two Predictive models that you can sue for buying propensity:

    1. Consumer Buying Propensity: requires Interaction data
    2. Buying Propensity: requires CRM data

    We have implemented Consumer Buying Propensity (in our case for Hybris Commerce interactions):

    Target object does need to be a product, did you maintain the products in yM?

    With regards,

    Akil

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  • Oct 23, 2017 at 12:19 PM

    Akil,

    very cool! What are requirements for a target group to show up under a training set? I have a training set empty even though a have a plethora of target groups saved in the system. Pop-up says "Select Target Group" so system is expecting a target group, but I cannot image what would be a criteria for it.

    Could it be that SALES_ORDER interaction is needed and interaction CHECKOUT_SUCCESS is not valid? If no SALES_ORDER interactions exist for a target group, then it is not displayed under "Training set" pop-up?

    Regards,

    Maris

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    • Hi Maris,

      well - that's the principle of predictive and the training set. The model learns from customers/ contacts that have transactions (Interactions "Sales Order") with the respective product (target object) your looking for a determination (purchases yes/ no). So you have to find a way to create/ upload such interactions ie. via CSV Data Load.

      Regards,

      Matthias