on 10-20-2017 10:47 AM
Hi!
Is it possible to define a buying propensity predictive model without having CRM integration?
I asked already this question some time ago and got an answer that since 1602 it should not require a CRM, but documentation for 1709 states otherwise.
https://archive.sap.com/discussions/thread/3919799
I tried to create a model, but target object is not returning any values, which I assume should be a list of products.
Maris
Dear Maris,
there are two Predictive models that you can sue for buying propensity:
We have implemented Consumer Buying Propensity (in our case for Hybris Commerce interactions):
Target object does need to be a product, did you maintain the products in yM?
With regards,
Akil
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Akil,
very cool! What are requirements for a target group to show up under a training set? I have a training set empty even though a have a plethora of target groups saved in the system. Pop-up says "Select Target Group" so system is expecting a target group, but I cannot image what would be a criteria for it.
Could it be that SALES_ORDER interaction is needed and interaction CHECKOUT_SUCCESS is not valid? If no SALES_ORDER interactions exist for a target group, then it is not displayed under "Training set" pop-up?
Regards,
Maris
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Dear Maris,
According to SAP Help, only SALES ORDER transactions are considered.
With regards,
Akil
Hi,
the training set target group essentially contains contacts/ customers that have data assigned (interactions or CRM business transactions) related to the type of model we set up. This means - if we go for the "CRM Buying Propensity" it requires CRM BPs, CRM transactions. This is modeled under the "Predictive Scenario" settings in IMG.
No for this scenario you'd have to create a target group (this is the target group to be available as "Training Set") using segmentation profile "CRM Business Partner: Buying Propensity" as this seg.profile respectively it's segmentation object is also assigned/ modeled on the same data source (CRM BPs, CRM transactions).
Hope this helps.
Best,
Matthias
Hi Maris,
well - that's the principle of predictive and the training set. The model learns from customers/ contacts that have transactions (Interactions "Sales Order") with the respective product (target object) your looking for a determination (purchases yes/ no). So you have to find a way to create/ upload such interactions ie. via CSV Data Load.
Regards,
Matthias
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