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Hybris Marketing and instagram

Oct 17, 2017 at 01:20 PM

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Hi Experts,

I have another social listening question...So I have noticed that it is possible, to some degree to listen to Facebook posts if someone posts on your fan page, and then represent this in the Sentiment Engagement application within Hybris Marketing.

Technically speaking, Hybris Marketing has the capability of absorbing any data from an application that offers data through an API. However with Instagram I understand that there is not just text but also pictures - would Hybris Marketing at least have the capacity to analyse tags?

Many thanks

Mike

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2 Answers

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Former Member Apr 15 at 02:36 AM
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Hi Matthias,

Could you please help with one of the request. I am looking to understand if Instagram integration is possible now? and also looking to know about linkedin integration.

Thanks,

Vega

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Matthias Reiner
Oct 19, 2017 at 03:57 PM
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Hi Mike,

as you might know, there is currently no out-of-the-box integration scenario for Instagram available. My question would be, what type of analysis you'd like to do in hybris marketing based on these tags. Generally spoken - if you find a way to create interactions that carry the tag information ie. in the notes field you could make use of the sentiment and text analysis infrastructure in hybris marketing.

Regards,

Matthias

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Hi Matthias,

So we would want to pick topic and topic volume based on key words (which in this case would be the tags that we load in hybris). Additionally performing sentiment would be fine but ideally the use case isn't to identify brand perception but to identify common themes that people are discussing or posting about.

Is such integration planned?

Hope this makes sense.

Mike

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Hi Matthias,

Just to follow up on this a bit further, would this enhancement be possible with Hybris Marketing Cloud and where would the work need to be carried out? From the reasoning of your above comment, it sounds like the enhancement needs to take place before the data enters Hybris Marketing.

Many thanks

Mike

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Hi Mike,

well, the point - you have to create Interactions in Hybris Marketing. For this we have an API. On the other hand you need a n infrastructure to call Instagram APIs from and map the result structure (result from Instagram) to Hybris Marketing Interactions. This could be done ie. based on a SAP Cloud Platform integration development. Hybris Marketing itself would probably not be modified/ extended hence a cloud based solution would be possible (although custom objects or fields in the cloud are also supported).

However you certainly need a developer for all the work required.

Instagram is definitely on our roadmap however currently without a confirmed delivery date.

Best,

Matthias

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Former Member
Matthias Reiner

Hi Matthias Reiner ,

Thanks for the info. As per SAP Standard guide it was mentioned we can execute Outbound campaigns from Hybris Marketing to Instagram. We are trying to get the info but unable to get any info on any SAP help documents.Can you please let us know If there is any blog or Help documents on how to execute Hybris marketing outbound campaigns to Instagram or its is feasible or not ?

Thanks,

Rajesh N

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