Hi Mike,
1) This solution provides a solution for loading non-SAP, and third-party data for the SAP Hybris Marketing solution into SAP HANA.
The scope covers the following sources:
Data Management Objects load - The solution provides templates to load various data management supported objects such as contacts, accounts, products and many more via OData web service using predefined Excel templates.
Social media load - The solution allows you to load data from social media channels such as Twitter, Google+, Facebook fan pages, and Excel based data using social media channels' public APIs.
Email load - The solution allows you to load emails from predefined Excel template or EML files.
In addition to those data integration functionalities, we provide data quality management functions such as cleansing, enrichment, matching, and de-duplication of data before it is loaded.
2) success metrics are sent back when using custom audiences in Facebook.
Br,
Keshav
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