I don't think that's available out of the box. You can set the default pricelist to a pricelist that has $0 for everything and set a catalog to be "View Only" so those items cannot be added to the cart. Then you create a new theme for B2B customers with a new catalog that allows adding to cart and this will show their dealer pricing.
You can probably write a custom control to hide the price for non logged in users fairly easily though.
Steve
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