With the help of acquired list or campaign execution any many more. ...we are generating leads and later we qualify them and create follow-up to make them as opportunity and hence sales cycle starts..
But I want to know if at all we have to create the opportunity what the need of generating leads???
Is is mandatory to create leads then only we can create opportunity. OR can say what is the significance of generating leads and storing them in data base???
How can I convince or make customer understandable while going for DEMO of Marketing system...
Please reply ASAP.