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what is crm

Former Member
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hio

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Answers (5)

Answers (5)

Former Member
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Hi shahsi kumar ,

SAP CUSTOMER RELATIONSHIP MANAGEMENT:

Business Benefits

SAP Customer Relationship Management (SAP CRM) provides the insight and analysis you need to anticipate customer needs and build lasting, profitable customer relationships.

With SAP CRM, you benefit from:

The ability to act immediately and grow strategically, without disruption – SAP CRM delivers quick time to value and enables strategic growth.

End-to-end processes within the industry value chain – SAP CRM is the only application that helps you drive customer value, loyalty, and profitability across the entire value chain. With best-in-class front-office functionality that complements industry-specific processes, SAP CRM turns the vision of a customer-centric enterprise into reality.

Real-time visibility into customer value – SAP CRM works with other business-critical software and provides a 360-degree view of customers, including all interactions with them, and profitability at every point in the value chain. You can determine who your most profitable customers are and build lasting, loyal, and profitable relationships with them.

CUSTOMER RELATIONSHIP MANAGEMENT WITH SAP® BUSINESS ONE

http://download.sap.com/download.epd?context=74B7881AC184F62FC6721FFA458975EFCF64E74021749D898015F6B...

SAP® CUSTOMER RELATIONSHIP MANAGEMENT SOLUTION OVERVIEW

http://download.sap.com/solutions/business-suite/crm/brochures/download.epd?context=53515458A466FA47...

Customer Relationship Management (CRM)

https://www.sdn.sap.com/irj/sdn/wiki?path=/display/home/customerRelationshipManagement+(CRM)&

General Information on CRM

https://www.sdn.sap.com/irj/sdn/go/portal/prtroot/docs/webcontent/uuid/909bc4fc-ad6d-2910-d789-d5af9...

SAP Customer Relationship Management

http://www7.sap.com/services/education/catalog/crm.epx

SAP CRM Learning Guide

http://searchsap.techtarget.com/general/0,295582,sid21_gci1149410,00.html#CRMdef

mySAP Customer Relationship Management

http://help.sap.com/saphelp_crm50/helpdata/en/1a/023d63b8387c4a8dfea6592f3a23a7/frameset.htm

Enterprise Services for SAP CRM

http://help.sap.com/content/documentation/esoa/crm/index.htm

SAP Customer Relationship Management:Software for Enabling Customer Relationship Management (CRM) Without Compromise

http://www.sap.com/solutions/business-suite/crm/index.epx

SAP CRM On-Demand Solutions:On-Ramp to the Customer-Centric Enterprise

http://www30.sap.com/community/pub/innovation/crm/

CRM On-Demand Options:Brochures & White Papers

http://www30.sap.com/solutions/business-suite/crm/crmondemand/brochures/index.epx

http://www.sap.com/solutions/business-suite/crm/crmondemand/index.epx

SAP CRM

http://h71028.www7.hp.com/enterprise/cache/4298-0-0-0-121.html

cheers!

gyanaraj

****Pls reward points if u find this helpful

Clemenss
Active Contributor
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Hi shashi,

you may try this link first:

<a href="http://www.google.com/search?hl=de&q=sap+crm&btnG=Google-Suche&meta=lr%3Dlang_en%7Clang_en">SAP CRM</a>

Regards,

Clemens

Former Member
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Hi try searchin the forum before posting.You will get lot of information.

Its a module which focus more on the customer focus and relationships maintained between the customer and the client.It focus more on various channels like Portal,Internet Sales,Telesales,Mobile Sales etc..

.CRM provides us with a 360 degree view of the customer.

2.In R/3 System we have the departmentalised approach and so for example if we need to get an information like "I have a 15 year old customer who likes Red Ferrari" its possible only in CRM and not in ERP.To be more clear,

Check out this link:

http://www.ebusinessteam.com/article.php?search=CRM%20and%20ERP:%20Two%20Worlds%20Apart,%20Two%20Wor...

Read following,

3.ERP tries to build basis informational kernel for support of almost all operational and financial corporate process.CRM focuses on ways customers can be directly contacted .CRM can procatively identify and obtain better knowledge of requirement and needs of and successfully respond to the customers preference.

4.CRM is a business strategy supported by numersous system rather than system itself like ERP.New departments like marketing and custgomer interation centers came into play.

Former Member
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Hi Shashi,

If you are looking technical point of view in CRM, go through the below link..

http://www.saptechies.com/some-important-t-codes/

Reward points if it helps,

Satish