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Is SAP Hybris Marketing compliant with GDPR ?

Dear Experts,

I am wondering if the new data Protection Regulation for the EU area (GDPR) is compliant with the SAP Hybris Marketing system.

In the release of SAP cloud for customer (C4C) ( I found, that this feature already has many of the capabilities required to enable compliance with the EU GDPR and any further enhancements required to ensure compliance with SAP’s product standards in this area have either already commenced or will be underway soon.

For the yMarketing feature I found the video "Sicherheit" ( where some information about the GDPR topic was provided.

I further found out that yMarketing has an integrated consent management tool but I would like to know about other requirements for the compliance of GDPR.

What about the deletion of the data? When is it deleted? When does a business relationship end?

End-customers have the right to get information which personal data is stored for what purpose. How can this data be provided?

And finally and most important, is SAP Hybris Marketing compliant with the EU GDPR?

Thank you very much for giving me more information about this topic.

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4 Answers

  • Nov 27, 2017 at 10:22 AM


    In the Roadmap for SAP Hybris Marketing Cloud there is an item called "Enhancements for data privacy & protection (GDPR 2018)" which is planned for the 1802 release.

    I couldn't find any additional info on this.



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  • Nov 29, 2017 at 03:05 PM

    I can confirm that we are working on this topic.However I have no overview over all legal aspects that have to be fulfilled and how many of them are already covered.

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  • Jan 10, 2018 at 03:19 PM

    This would be very helpful to understand.

    Will all apps and functionality still be supported moving past the GDPR date such as the social listening capability?


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  • Sep 06, 2018 at 02:46 PM

    Hi all,

    where can I find information for Hybris Marketing 1611 OnPrem?

    Is 1611 compliant with the EU GDPR? What about the delation of the data?


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    • Hi Jacqueline,

      Version 1611 is already quite outdated. SAP Marketing (on-prem) 1809 will be released soon and we'd recommend to upgrade in order to have the latest GDPR-related features and functions available.

      The following features were shipped last year with the 1709 on-prem release:
      To help you fulfill the legal requirements related to data privacy and data protection, we offer the following features:

      Support for Marketing Inbound Permission, such as anonymization of social postings
      Support for Marketing Outbound Permissions, such as an opt-in and opt-out handling per communication medium per contact
      Features to control data aging and deletion
      For more information, see Data Protection and Privacy.



      You might also want to consider moving to SAP Marketing Cloud to benefit from the latest features with automated upgrades every quarter.