This is the first time i am going work on marketing and campaign management.
before that i want know abt wht is data extractions.
We are creating the target groups using the ELM, Info cubes (BW Query),
I know the procedure of the ELM, But need know the more information Abt Info cubes,
How the info cube is created in BW (Ex:- client requirement is origin European Countries, Customer Sales volume $1m).
Need some more information:
1). Wht is Extraction (CRM--> BW vice versa)
2). Wht is exact procedure (how the BW consultant can write the Query
ex: - during 98-99 more $1m sales given customers)
3). Once the query written in the BW how it will replicate to CRM
I want know, as a CRM consultant wht is our role exactly while fulfill these requirement.
Plz help me to implement this issue (if possible explain me with the example)