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Hybris Marketing Social Listening - Facebook

Hello Experts,

I understand that Hybris Marketing Cloud can fairly easily perform social listening from Twitter through HCI and the available APIs however I have not yet seen any examples of Hybris Marketing Cloud being able to "Listen" or absorb posts from Facebook. My question is as follows:

1. Is it possible or is it seen as more private than Twitter data

2. If if it possible, what is the scope of its capabilities i.e. do the Facebook users have to be friends with or follow the organisation who wants to listen? Does the facebook user have to tag the organisation?

3. Do the same same iFlows exist for Facebook as they do with twitter or will a bespoke integration be required?

Many thanks,

Mike

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    Former Member
    Sep 20, 2017 at 12:13 AM

    Dear Mike,

    1. / 2.

    Unlike Twitter, Facebook does not use search terms to retrieve posts. For the Facebook connection, Facebook fan page posts are retrieved. Since the Fan Page is public (or you have access to it by your access token) any posts on there should be retrieved without any issue.

    3.

    In HCI, the package "SAP Hybris Marketing Cloud - Facebook Integration" (make sure to use v2.0) is available which:

    "This package provides you SAP Cloud Integration content to load Facebook Fan Page posts to your SAP Hybris Marketing Cloud system.

    The integration content allows to analyze social media posts in the sentiment engagement app in your SAP Hybris Marketing Cloud system."

    If you look in your HCI environment, it will also contain the Set Up Guide for that connection.

    With regards,

    Akil

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