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Former Member

Please give theortical explanation of campaign Automation

Hi

Guys can any one give theoritically what is campaign Automation? it is most frequently asked interview question plz explain, i know on system but they r not happy with system mapping , they r asking theorytically to explain.regards

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    author's profile photo Former Member
    Former Member
    Posted on Sep 21, 2007 at 02:29 PM
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  • author's profile photo Former Member
    Former Member
    Posted on Sep 22, 2007 at 06:56 AM

    Hi Venkat,

    Campaign automation, as name suggest it is automating campaigns.. (Marketing campaigns.)

    typical activities in a campaign are

    1) define the target group(set of customers) to be targeted as part of campaign,

    2) Define the partner responsible for the same.

    3) define the email content to be send and on what response to be send..(workflow process)

    4) To create leads based on positive response.

    etc...

    All this process once automated, ie, once ur campaign is released, all this actions would happen automatically, this is called to automate a campaign..

    sounds gr8... isn't it?

    Best Regards,

    Pratik Patel

    <b>Reward with Points!</b>

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