Please give theortical explanation of campaign Automation

Hi Venkat,

Campaign automation, as name suggest it is automating campaigns.. (Marketing campaigns.)

typical activities in a campaign are

1) define the target group(set of customers) to be targeted as part of campaign,

2) Define the partner responsible for the same.

3) define the email content to be send and on what response to be send..(workflow process)

4) To create leads based on positive response.

etc...

All this process once automated, ie, once ur campaign is released, all this actions would happen automatically, this is called to automate a campaign..

sounds gr8... isn't it?

Best Regards,

Pratik Patel

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