UOM Conversion

Hi SAP Guru's,

Can you please help me out with the issue that I am facing?

I have a material where the Base UOM is feet. I have a US customer as well as a British customer to whom I am selling this material. The US customer needs this material displayed in feet in the sales quote/order where as the British customers needs this material displayed as meters in the sales quote/order?

How can I do this? Please help me out..

Ketan