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Hybris Convert / Commerce Marketing / Hybris Profile

Aug 25, 2017 at 08:07 AM

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Dear all,

I am looking for some clarification related to Hybris Convert vs Commerce Marketing vs Hybris Profile.

I did read the other posts, https://answers.sap.com/questions/109508/hybris-convert-1.html and https://answers.sap.com/questions/205646/hybris-convert-2.html, but I am still confused.

- Is hybris Convert and Commerce Marketing the same? The sales page on http://www.hybris.com/en/products/marketing/commerce-marketing has as title Commerce Marketing but references a customer case using "hybris convert".

- Is this the same as the "integrated commerce marketing" which is for hybris marketing cloud not included in Standard edition licence but is included in Professional and Enterprise edition?

- I understood that hybris convert will insert some code in your "any website" which will track and analyse click stream data, its native logic calculates product interest. This sounds exactly like what hybris profile does. Is there a difference?

- Do you need Hybris Convert for the abandoned shopping cart scenario? If your website can fire events upon cart abandonment which get sent to hybris marketing via odata, this can also work?

Kr,

Joyca

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