BW 3.5 vs BI 7.0

Dear all,

from other threads an documents in sdn I learned the differences between 3. 5 and 7.0.

If you look at it from the customer's point of view, what would be the reasons to migrate from 3.5 to 7.0

As real advantages I only figured out that BI 7.0 could have a better performance and has Integrated Planning and Realtime-data-warehousing.

Do you know same other real advantages to convince the management of a customer which is not so familiar with technical details.

Thanks in advance

marc