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Former Member

campaign automation flow


for the campaign automation process, what steps are done by the technical/functional people and which steps can be done by the user themselves. I have already read through and i'm still unclear of the flow.

can anyone help explain to me?

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2 Answers

  • Aug 20, 2007 at 07:54 AM

    Hi Geek,

    Campaign automation is where as functional to set the flow of campaign

    process so that it can run in automatic depends on user's interaction.

    So user, most likely if you talking about customer, they will just respond to

    each campaign automation step send to them. For example on one of the

    campaign process send the survey for customer to respond and then

    from the respond the campaign automation will then continue to next

    step depends on the customer response on the survey.

    Hope this helps,


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    Former Member
    Aug 20, 2007 at 09:33 AM

    Hi Noobie,

    The technical team has to set up the SMTP server for sending the email. The Functional Consultant wud make the configs for the drop down values, etc in the Marketing Planner. All this is one-time activity.

    The user wud create the Campaign, attach the Target Group, Release the Campaign & finally execute the Campaign (Target Group to Channel).

    Hope this helps.

    Thanks & Regards,


    <b>Rewards points if helpful.</b>

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