personalization data modified by upgrades?

is the adminstrator-based personalization data (as per the link

http://help.sap.com/saphelp_nw70/helpdata/en/42/ed3ce7f8593eebe10000000a1553f7/content.htm) going to survive future upgrades? or I need to re-apply all my personalization data each time I apply a patch of upgrade the Portal?