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Create campaign in yMKT using target group with SAP CRM data

Hi Gurus,

We created a target group using SAP CRM data, but when I create a campaign, I cannot select the target group with SAP CRM data.

We need to create a campaign Call Center type with SAP CRM Business partner, is it possible?

Best regards,

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2 Answers

  • Aug 01, 2017 at 11:52 AM

    Hi Fernando,

    well, it's a longer story... From your context I understood you are working in an OnPrem Hybris marketing system and replicated CRM BPs via SLT? in the the Hybris Marketing HANA DB. Correct?

    In this case you'd have the BPs stored in HANA tables according to the CRM data model (ie. BUT000 etc.). With older yMKT Releases and respective CRM Integration Scenarios TGs + Campaigns were built directly based on these tables using the BPs as Segmentation Object (with primary Key BUPA ID or CUSTNO in case of ERP data).

    In the meantime the recommended approach is to work with the interaction contact based data model. What does this mean in case of a CRM integration scenario?

    According to the operations guide (page 33) a extraction report CUAN_IC_MASTERDATA_EXTR_DELT has to be scheduled. This report reads CRM BUT000 and creates CUAND_CE_IC_ROOT Interaction Contacts from CRM BPs. Now based on these ICs you can create a TG and feed the campaign.

    Best,

    matthias

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    • Hi Fernando,

      well - let's answer me from the other side. Hybris marketing exected campaigns require target groups that contain members of typ Interaction Contact. Stored in table CUAND_CE_IC_ROOT. Are your CRM contacts showing up in this table? If not, yes you'd have to run mentioned report to create. Next step is to make sure you use a segmentation model with the Interaction Contact segmentation object.

      Regards,

      Matthias

  • Aug 10, 2017 at 11:12 PM

    Hi Mathhias,

    Thanks!

    The CRM Business Partners are not in the CUAND_CE_IC_ROOT table. When I try to execute the report CUAN_IC_MASTERDATA_EXTR_FULL and CUAN_IC_MASTERDATA_EXTR_DELT, the system shows a message “SAP CRM not active; no extraction possible”.

    I checked the CUANC_CLNTMAP table and it has no the CRM Client.

    How can we maintained this entry?

    Best regards,

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