Hello Stefanie,
You can upload Latitude and Longitidue through Odata for the Interaction Contact or the BADI *CUAN*IC*BADI* can be implemented to pass the values at the time of Update or Create Contact.
The Here.com is already defaulted and supplied Standard from SAP. The Geolocation Segmentation Attribute is configured under Segmentation Profile Attributes, generally with the Longitude the Preview Type is assigned. Please make the field visibile.
After that you can see the field as filter attributes for Segmentation (Left Side) -> click on that a Map would be displayed on right side -> you Need to click "Show Clustering" then the Customers would be pointed through Orange spots.
Thanks,
Krish
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