add another unit of measure field in Material Master (MM01) ?

Hello,

We have a 'unit of measure' field in Material Master (MM01) which displays the unit measure(ex: in Meters). Now the scenario is that we also have to convert the meters into KG. Can we add another field in Material Master - Basic Data screen, just like the 'unit of measure' in which we can see the converted unit of measure.

Is this possible ?

Regards,

Shehryar