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How can i translate the customer journey insight filters?

May 24, 2017 at 08:56 AM

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Dear all,

I have some questions for Customer Journey Insight in yMKT.

I cannot translate and understand the filters function such as "Touch points", "Top Journeys" and "Entry".

Dose "Touch Points" means the number of granularity filter? Is this right meaning?

And, how can I translate the "Entry" in the visualization part?

Finally, how is the "Top Journey" calculated?

I attached the example customer journey for you guy.

Please give me some meaning and explain how can i understand this example customer journey, especially the touch point, top journey and entry filter parts.


Additionally, If I configured the event type, IA type, channel and assigning setting etc, all of things, is it done for the customer journey insight app? If the answer is NOT, please give me some guide information or experience tips for setting up the customer journey insight.

Thank you for your supports and information :)

Best Regards,

Won gyu, Lee.

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2 Answers

Matthias Reiner
May 24, 2017 at 11:49 AM
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Won Gyu,

have you checked the application help? LINK

best

Matthias

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Dear, Matthias.

Sure. My team already checked the application help. (help.sap.com/mkt)

And, the screen capture which i attached is form the application help page.

Thanks & Best,

Won gyu.

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Michael Rey
May 30, 2017 at 08:59 AM
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Won Gyu,

- touch points are the number of interactions before the key event. In your example you have 3 touchpoints and you see 3 interaction types before the buy event.

- top journeys are the most common journeys. The assumption is that you want to skip outliers and analyze the common path. So we calculate how often journeys are followed and out of them we take the top 20%.

- entry means that there is no interaction, so the journey doesn't strech across three touchpoints in your case. It shows that "new" contacts came in.

More information can be found in the application help as outlined by Matthias.

Regards

Michael

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