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Former Member

Need to replicate social media data from sap CRM to on primise hybrid

Hi Experts,

I am using on primise CRM and hybris marketing systems in my landscape, Both are integrated via shared Hana database schema mapping. I am able to see CRM Interaction centre data on hybris marketing UI, Integration is working fine. Sap CRM is integrated with social media ex Twitter, and intraction center is showing tweets. I got a requirement to integrate social media data to hybris from CRM interaction center. How I can achieve this. Kindly help me.

Thanks

Prashanth

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2 Answers

  • May 14, 2017 at 12:52 PM

    Hi Prasanth,

    I wonder why you don't use Sentiment Engagement of Hybris Marketing for social media data which probably gives ten times better overview and reports over social media data.

    Anyway, if you want to use social media data from SAP CRM in segmentation application, you can get away with a custom HANA view of related tables as you're on same HANA database.

    However, if you want to see that data as interactions in Hybris Marketing such as on interaction contact factsheet, you need to trigger a follow-up to call the function module for interaction posting of Hybris Marketing in SAP CRM.

    These are my two cents.

    Good luck

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    • Former Member

      Dear Prashanth,

      In transaction SE37, if you use CUAN_CE_INTERACTIONS_POST, then from the menu select:

      Go To -> Documentation -> Function Module Documentation F9

      This FM has a very detailed help that you could have a look at.

  • May 22, 2017 at 12:25 PM

    Hi Prashanth,

    depends on the use case. Another (custom option) is to create Hybris Marketing Interactions from the posts you stored in the CRM DB. Depending on the languages you might have the opportunity to use the HANA Text Analysis/ Sentiment Analysis features using this approach.

    Best,

    matthias

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