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Need to replicate social media data from sap CRM to on primise hybrid

May 14, 2017 at 08:21 AM


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Former Member

Hi Experts,

I am using on primise CRM and hybris marketing systems in my landscape, Both are integrated via shared Hana database schema mapping. I am able to see CRM Interaction centre data on hybris marketing UI, Integration is working fine. Sap CRM is integrated with social media ex Twitter, and intraction center is showing tweets. I got a requirement to integrate social media data to hybris from CRM interaction center. How I can achieve this. Kindly help me.



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2 Answers

Hakan Köse May 14, 2017 at 12:52 PM

Hi Prasanth,

I wonder why you don't use Sentiment Engagement of Hybris Marketing for social media data which probably gives ten times better overview and reports over social media data.

Anyway, if you want to use social media data from SAP CRM in segmentation application, you can get away with a custom HANA view of related tables as you're on same HANA database.

However, if you want to see that data as interactions in Hybris Marketing such as on interaction contact factsheet, you need to trigger a follow-up to call the function module for interaction posting of Hybris Marketing in SAP CRM.

These are my two cents.

Good luck

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Former Member

Hello Hakan,

Thank you very much.

I found that the standard function module CUAN_CE_INTERACTIONS_POST can be used as "call the function module for interaction posting of Hybris Marketing in SAP CRM". I tried to execute this function module in Hybris marketing for to check the social data posting, the execution is not successful due to the incorrect parameter values.

Can you please explain me what are parameters which i need to pass to this function module?

Also kindly share me the details regarding initial configuration which needs to be completed in Hybris marketing before executing this function module

Thanks and Regards,


Former Member

Dear Prashanth,

In transaction SE37, if you use CUAN_CE_INTERACTIONS_POST, then from the menu select:

Go To -> Documentation -> Function Module Documentation F9

This FM has a very detailed help that you could have a look at.

Matthias Reiner
May 22, 2017 at 12:25 PM

Hi Prashanth,

depends on the use case. Another (custom option) is to create Hybris Marketing Interactions from the posts you stored in the CRM DB. Depending on the languages you might have the opportunity to use the HANA Text Analysis/ Sentiment Analysis features using this approach.



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