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Former Member

"First Name" attribute on the email subject (personalization)

May 10, 2017 at 07:37 PM | 254 Views

Hi, guys!

I'm onPremise scenario, 1702 version.

I'm trying to insert a personalized atributte on my subject email (using Content Studio app), but I don't see how, surprisely.

There's any way to do this basic personalization? I'm missing something?

I want my subject personalized like this:

Hello, {First Name}! I have news for you!

SAP Marketing
Marketing | SAP Fiori for SAP Hybris Marketing | content studio | email template | personalized atributte
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2 Answers

  • Best Answer
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    Saurabh Kabra
    May 11, 2017 at 12:05 PM

    Hi Kamilla,

    Can you please try to paste following line in Subject:

    Hello, |%BO-CUAN_INTERACTION_CONTACT-NAME_FIRST%|! I have news for you!

    Ideally it should work.

    Thanks

    Saurabh

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    Krishnendu Laha
    May 11, 2017 at 02:00 PM

    Hi Kamila,

    On Top what Saurabh has already answered, I would like to go another Information how you can include Contact Name or other attribute.

    1. In E-mail body, add an attribute using "Add Attribute" button in the formatting header Toolbar

    2. Click on Attribute and click on "Source Text" Button, it is located left of Add button, you can see the source code for example first name and last name which you can use in E-mail Subject.

    3. The code is only available in e-mail subject but when you use this in Campaign, in the overview Tab, you can see "First Name " or "Last Name " instead of code.

    Thanks,

    Krish

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