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Is SAP Hybris Marketing for digital marketing only ?

Is SAP Hybris Marketing meant only for digital marketing or can it be used for other forms of traditional marketing?

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2 Answers

  • May 05, 2017 at 12:13 PM

    Hi Pavithra,

    For sure SAP Hybris Marketing also support s the execution of campaigns for traditional marketing campaigns like direct mail too.

    You can for example create campaigns using export of the target group data to Excel or other intended formats for external (e.g. agency) execution.

    Please find a good overview about supported scenarios in our help documentation under Marketing Campaign Scenarios: https://help.sap.com/viewer/b88f770e4b7c4ecead5477e7a6c7b8f7/1702%20500/en-US/e9d46d54b287e530e10000000a44538d.html

    I hope that helps,

    Asmus Müller

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  • May 08, 2017 at 11:50 PM

    Hi Pavithra

    That's not really the case. Say, If you are already running a campaign in CRM system, you can still integrate to that.

    I hope this helps !

    Regards

    Kamesh

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