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Former Member
Apr 19, 2017 at 01:33 PM

Is it possible to track email conversion?


Dear all,

Suppose that I am executing a caring campaign (periodic campaign in Hybris Marketing) and I have included a marketing banner in the content. The banner has a link to the e-commerce. I set "tracking link" option when I build the content in content studio.

I want to check if the click on the banner has effectively led to a purchase.

Is there a way to measure "email conversion" in Hybris Marketing? Do I need the module convert? Do I need some other analytics software?