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Is it possible to track email conversion?

Dear all,

Suppose that I am executing a caring campaign (periodic campaign in Hybris Marketing) and I have included a marketing banner in the content. The banner has a link to the e-commerce. I set "tracking link" option when I build the content in content studio.

I want to check if the click on the banner has effectively led to a purchase.

Is there a way to measure "email conversion" in Hybris Marketing? Do I need the module convert? Do I need some other analytics software?


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2 Answers

  • Best Answer
    May 02, 2017 at 11:23 AM

    Hi Cristina,

    yes you need analytics software for that, e.g. google analytics, and we plan to deliver a solution for integrating converted sales orders with reference to campaigns into hybris marketing with release 1705.

    Unfortunately we are lacking a standard report, which allows analyzing the campaign success regarding converted sales volume. However it is possible to create an custom CDS view to do so. For more details refer to the blog

    Kind Regards,
    Josef Ehbauer
    Product Owner Hybris Marketing

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  • May 05, 2017 at 08:47 AM

    For the mentioned integration with google Analytics in release 1705, there is a blog about this:


    With the Google Analytics integration customers of SAP Marketing Cloud 1705 release can attribute web business documents like web shop sales orders to campaigns. With that the campaign success data can also include last touch conversions captured via Google Analytics.

    From <>

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