Suppose that I am executing a caring campaign (periodic campaign in Hybris Marketing) and I have included a marketing banner in the content. The banner has a link to the e-commerce. I set "tracking link" option when I build the content in content studio.
I want to check if the click on the banner has effectively led to a purchase.
Is there a way to measure "email conversion" in Hybris Marketing? Do I need the module convert? Do I need some other analytics software?