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Add a new contact on corporate account in Hybris Marketing ?

Apr 13, 2017 at 02:18 PM


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Former Member

Hi experts,

I would like to know if it is possible in Hybris Marketing to manually create a new contact associated to a corporate account from the account page ?

Like you would do in the CRM from the account page, "New Contact".

Thanks a lot for your help,


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Krishnendu Laha Apr 13, 2017 at 04:25 PM


I do not think it is possible, but you can create / new contact through Data Import and fill the Company Name (COMPANY_NAME) (in CSV file for Example) attribute to assign automaticaly with Corporate Account.



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Former Member

Thanks for your answer Krish, this is really a strong limitation.



Hello Christoph,

In my opinion, this isn't a limitation of hybris marketing, but more a definition of the scope of the product itself. Hybris marketing is not meant as a CRM tool in which you edit your accounts and contacts. This kind of functionality can be done as you indicate in SAP CRM or in SAP C4C. Hybris marketing, is a marketing tool, which uses all kinds of data from all kinds of sources and gives you strong segmentation and campaign capabilities. But it is not a data maintenance system; more a "data listener" system.

If another system (such as CRM) has a new contact linked to an existing account, then this can be interfaced and replicated in hybris marketing; and this information can then be used for marketing purposes.