Call BAPI directly or use bus object types

Hi,

A quick question.

At a customer, I need to create a targetgroup in a CRM system from an ABAP program

I found that there exists the standard business object type BUS1185, what in fact has several methods which call BAPI functions ( for example BAPI_TARGETGROUP_CREATE )

My question is know what is the best way to create the targetgroup, call the BAPI directly or use the object type ( via include <CNTN01> and the macro's SWC...

Thanks in advance for your advice

Erwin