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Marketing Campiagn and Sales order integration

Hello,

one can create and launch a marketing campaign. Its successs is measured with the number of sales orders generated (in my scenario). Here I have some very basic questions:

1. How do we create a link between a campaign and sales order. Where do we see refernces of each other in a sales order or campaign........i.e, in which tab pages in sales order or campaign respectivley

2. How does a campaign get reflected in a sales order. To do so what kind of customizing is required .......in campaign/ sales order

3. If the intended campign is not reflected in sales order, what needs to be done to facilitate correct campign determination.

Request for guidance.

Thanks,

Raju

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3 Answers

  • Posted on Oct 09, 2006 at 03:00 AM

    Hi Raju,

    if you open sales document (tcode CRMD_BUS2000115)

    open tab Header Overview, you should able to see

    CAMPAIGN field there.

    There will be a campaign name recorded here when you

    create sales order from campaign.

    Hope this answer one of your question.

    Cheers,

    Gun.

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  • author's profile photo Former Member
    Former Member
    Posted on Oct 09, 2006 at 03:57 AM

    Hi Raju,

    You can try use the customizing of the function 'CRM order COPY ;follow-up document ' by SPRO and also add the BADI copy the value key fields from sales order to campaign when you to do the follow up .

    Lobate

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  • author's profile photo Former Member
    Former Member
    Posted on Oct 09, 2006 at 03:43 PM

    For correct and automatic campaign determination you have to configure "Campaign Determination" in CRM -> Basic Functions -> Campaign Determination

    The concept is very similar to normal condition determination, with a campaign determination procedure and campaign access sequences.

    In CRM 4.0 you will only be able to have one campaign per item but in CRM 5.0 you can have several.

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    • Former Member Former Member

      Hi João Sousa ,

      U say Inside the Marketing Planner there is a tab called "Discounts". This represents the maintenance of a campaign condition table (which table you use is configured in SPRO).?

      1.You are right and in that tab u will get condition types: 12N0, 1200, 1201, 1202. I will maintain these records here. But can they be uploaded to R/3.....so that I can see it in condition types under Campaign detmn in R/3

      2. Where Can I see these condition records created under Discounts tab?….any Specific transaction code in CRM?

      3. When you say “maintenance of a campaign condition table (which table you use is configured in SPRO” are you talking of CRM or R/3 and what do you mean by “which table you use is configured in SPRO”

      Pls help. If you have some documentation, pls mail me on nagaraju.perisetty@wipro.com

      Regards,

      Raju

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