SAP Press Discount Incentives?

Just got my SDN 2K shirt, but was thinking about what else SDN might offer as options.

This morning I received an e-mail from SAP Press about a new edition of SAP BW Performance Optimization Guide, with a somewhat salty price of $69.95 USD. Thinking to myself, I said, boy, it would be nice if SDN could either arrange a discount for SAP Press books, or offer coupons/gift cards as part of it's incentives. People always like a bargain, and if I could get 10% off a book's retail price, I would be much more inclined to purchase it. Seems like this could be a Win/Win/Win for SAP Press, SDN, and SDN members.