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Is it possible to link campaigns in hybris Marketing (as follow-up) ?

Mar 13, 2017 at 09:08 AM

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Greetings,

I wonder if two campaigns can be linked in hybris Marketing?

For instance, a campaign may be a follow-up to another campaign (that is the case in our business scenario). So, we would like to link them together so that we can see a relationship, reference between them.

Fields such as Parent-child campaign ID, Reference campaign ID would really work.

Best Regards,

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4 Answers

Joyca Vervinckt Mar 13, 2017 at 09:47 AM
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Hi,

Maybe you can use the "Program" for this purpose?

Or mention it in the Description field.

It's no real link but it's the only possibility that I can think of.

I did read somewhere that in a future release, something called "campaign grouping" would be added, though I'm not sure what exactly this will do, it sounds like it could be used for your case.

Kr,

Joyca

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Hakan Köse Mar 13, 2017 at 12:21 PM
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Hi Joyca,

I don't think "Program" field would be a good solution as "Planning" module won't be active in the system.

Description field won't be analytic so it doesn't sound as good option either. Campaign grouping sounds great but I wonder how the automation below would look like.

By the way, this process is done automatically, it won't be a manuel process. An interaction executed by a campaign will be triggering another campaign (trigger-based campaign). Right at this time, we need to find a way to link these two campaigns so that we know that latter one is a follow-up to previous one.

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Krishnendu Laha Mar 13, 2017 at 12:41 PM
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Hello Hakan,

I would suggest to build a small UI5 Application which would show the two campaign links (through text or anything) and include in Hybris Marketing menu to visualize.

Thanks,

Krish

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Hakan Köse Mar 13, 2017 at 04:26 PM
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Hi Krishnendu,

Thanks for the reply, but it still doesn't solve "linking process". This needs to be done automatically via some triggered action/service or any other functionality I don't know.

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