on 03-01-2017 1:51 PM
Hi community,
i would like to know if it is possible to integrate a Non-SAP CRM with hybris marketing to the same extent as it is possible with SAP CRM? Are there any limitations, obstacles or impediments compared to the integration with SAP CRM?
thanks in advance and best regards,
Tobias
Hi Tobias,
I cannot give an enfolding answer. Let me anyways shed some light on the parts I know of:
Segmentation: with regards to the data you are segmenting on, I would not expect any obstacle.
Target Groups
There are some specific campaign actions available in Hybris Marekting to trigger certain actions in SAP CRM. These are obviously intended for SAP CRM. But as far as I understand it should be possible to implement own campaign actions doing whatever you want as well.
So in summary it depends on what exact processes you want to integrate with a Non-SAP CRM. In general it should however rather be a question of implementation/integration effort and not a question of "possible or not".
Thanks & regards,
Sebastian
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Hi Tobias,
in general it's not a problem to integrate a non-SAP CRM System with Hybris Marketing. As long as you can semantically map data of the source system (Customer, Contact, Account..., Activity, Visit, Telephone call,...) to the corresponding Hybris Marketing Business Objects (Interaction Contact + Interaction).
In terms of efforts - well, in contrast to a standard SAP CRM Integration you'd need to build the HCI mapping content on project basis (for standard SAP CRM SAP delivers content). However this is typically not a big thing.
Regards,
Matthias
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