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Sep 07, 2023 at 07:11 AM

Emarsys for both Marketing and Transactional Notifications

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Hi Team,

I want to confirm if it is a best practise to use the Emarsys system for both Marketing Campaigns as well as transactional email notifications to customers ( Order shipped , delivered etc ) , I can see that we have to sync even Guest customers from Commerce to Emarsys for this case , is there any drawbacks( like this may increase the contact count in Emarsys which may again increase the license cost ) in this approach or we can go ahead with a single Emarsys tenant for all these activities without using any seperate Email distribution system ( eg Sendgrid ) which can reduce additional cost to client ?

Regards,
Saravanakumar M.