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Aug 23, 2023 at 07:32 PM

False Clicks in Emails

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Hi,

We have noticed an abnormal amount of clicks in our emails. For example, we have a row of social icons near the footer and we are seeing that almost all recipients of a campaign have clicked them. It's not just limited to our social links in the email. I've seen articles that say that email security bots click to validate them. Has anyone else noticed this happening? Is there anyway to filter these in Marketing Cloud? I've seen info on other email marketing products that will delay tracking to compensate for these initial clicks from the email security bots. Is there a way to delay the tracking in Marketing Cloud?

Thanks!