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Campaign codes for consumption in hybris Marketing?

Feb 24, 2017 at 11:26 AM


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I'm wondering if we are able to generate logical campaign codes for each customer based on some specific rules in hybris Marketing. Will we able to add these campaign codes to our campaign content (e-mails and SMS) so that customers consume these campaign codes in their purchases? Will we able to limit the usage of these campaign codes like the benefits in loyalty management?

I did a little search on this topic and I found there's an ID called outbound ID which can be added to e-mail content. However it's actually used for tracking purposes than to consume in campaign purchases.

Thanks in advance

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1 Answer

Joyca Vervinckt Mar 01, 2017 at 08:33 AM
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Thanks for the reply Joyca.

As far as I can see we cannot set outbound ID according to our custom logic. Instead, the system generates an unique ID.

I suspect this outbound ID may be used as a promo/campaign code.

My use case is about generating an unique ID according to our custom logic rather than default generation so that our customers in the target group can consume those codes in their purchases. I doubt any consumer can take a note of an outbound ID, let alone remembering it. We also want to apply limitation to consumption of those codes but I don't think we have this capability yet in hybris Marketing.


Oh so you mean more like a coupon code?

Not a code like outbound id that is added to the url's to enable tracking?

Well, hybris marketing does not generate coupon codes (as far as I know). Maybe with some custom logic in HANA directly but I don't know enough about HANA modelling to think of something more specific.

Or maybe with an integration with hybris Loyalty, but I haven't used Loyalty yet either.


Hi Joyce,

Yes, my requirement is more like a coupon code. Our client wants to apply a consumption limit, too.

Outbound ID is a great capability for tracking activites to that campaign content in the context of internaction contact and the campaign, but our client wants to generate it according to a custom logic and apply a limit to consumption