Emarsys CRM Ads

[govinda_07]

Hello Experts,

Currently Emarsys supports only 2 CRM Ads integration Facebook and Google Ads. Is there any way where we can connect Emarsys with other social media platforms like LinkedIn, Twitter, Instagram or any other social media.
Also can Emarsys send ad request or audience to Outlook/MSN platform to display the ads.

Your inputs are highly appriciated.

Thanks
Govinda

[govinda_07]

Hi Experts

Can you please suggest here. Is Emarsys providing CRM Ads via Twitter, LinkedIn and Instagram platform as well. Do Emarsys has out-of-box functionality to integrate with this social media platforms.
Does Emarsys supports Discovery ads to Outlook/Gmail/MSN providers.

[govinda_07]

wyoung can you please comment on this.

Thanks
Govinda Parate

[WillYoung · Accepted solution]

hi govinda_0705,

I can confirm that LinkedIn, TikTok and Twitter are on our internal roadmap, but not all at once and with no fixed dates at the moment.

Microsoft Advertising is being looked into as well, but again no firm details at this time.

Hope that helps!

[govinda_07 · Accepted solution]

Thanks Will this helps

Can you please help me understand if there is any custom integration possible with above social media services.

Regards

Govinda Parate

[sandraruckmich · Accepted solution]

Thanks, Govinda Parate, for bringing up that topic.

I am a little bit confused. When using Facebook Ads we can also configure in the Facebook Ads manager that we want to display our content on Instagram. So even if there is no direct connection to Instagram, we can use it via the facebook connection. Is this right, wyoung?

Thanks!

Sandra

[WillYoung · Accepted solution]

Hi sandra.ruckmich, yes, that is right - what we do on the Emarsys side is send the audiences to the Facebook Ads account so from there if you can post a campaign to Instagram, that should be no problem.

[WillYoung]

Hi govinda_0705 - I'm afraid not yet. But are there any networks that you prioritise above the others? The roadmap is currently flexible and we may be able to put one at the top of the list.

[govinda_07]

Thanks wyoung ,

Our priority will be Twitter, Instagram, LinkedIn. There are many client/business who would like to connect with different social media platforms. For example Twitter and Instagram for brand promotion or sending some alerts. LinkedIn for their Company recruitment drives or job fair events. So I think this platform should be on top priorities.

Also will be good approach if SAP Emarsys can open some API or provide adapter for external system integrations.

Thanks
Govinda Parate