SAP Emarsys Account Engagement - Separate Account needed for Setup?

[SCHNEIDERT]

Hi Experts,

it would be great if anyone could clarify if I understood the Onboarding Guide for SAP Emarsys Account Engagement correctly.

Is it mandatory to purchase a separate Emarsys Account to activate Account Engagement?

We already have an Emarsys Account which is integrated with Commerce Cloud. Is it possible to use that one and "enhance" it with Account Engagement features/configuration or do we really need another one?

wyoung, maybe you know the answer to that question?

Kind Regards

Tobias

[AndySimmons · Accepted solution]

tobias.schneider02 if an Emarsys account is setup for B2C e-commerce use cases (which is evidenced by having one or more of the modules I mentioned) then it will require a separate account in order to run the SAP Emarsys, Account Engagement add-on.

This is in part due to the fact that you would not want your B2C contact data mixing with your B2B account-contact data.

So, going back to your original question / scenario, in order to use the Account Engagement option, you would need to:

• purchase an additional account (Emarsys)
• add-on the Account Engagement option
• then you can link your desired SAP Sales Cloud tenant to the new Emarsys account

I hope this helps clarify some things. Please let me know if you have additional questions or work with your CSP/CSM to scope out the solution

[SCHNEIDERT · Accepted solution]

Hi Andy,

thanks for this clear statement, that's what I wanted to know.

Best Regards

Tobias

[former_member120818]

Account Engagement (i.e. SAP Sales Cloud) and SAP Commerce Cloud work together so you don’t need to have a new/separated account for Sales Cloud.

[SCHNEIDERT]

Hi nisha_berg,

thanks for clarifying. Then in my opinion the statements in the guide are a little bit confusing. But maybe it's just me who misunderstood it 🙂

How can we then "enable/activate" Account Engagement? Do we have to open an incident for that?

Kind Regards

Tobias

[AndySimmons]

schneidert - adding on to Nisha's answer, can you please clarify if you have also enabled any of the following add-ons or features?

• E-Commerce Accelerator (8010995) including the following functions and features:

  • E-Commerce Strategic Dashboard (for more information, see Strategic Dashboard)

  • E-Commerce Tactics (for more information, see Tactics Overview and List of Tactics)

  • Smart Insight including Smart Insight segments based on purchase data (for more information, see Smart Insight)

  • AI segments (for more information, see AI Segments)

  • Interactions (based on wish-list and product catalog updates) (for more information, see Interactions - Wishlist event)

• E-Commerce Accelerator, offline stores option (8010996) including the following functions and features:

  • Retail Strategic Dashboard (for more information, see Strategic Dashboard)

  • Retail Tactics (for more information, see Tactics Overview and List of Tactics)

  • Store Dashboard (for more information, see Store Reporting)

• E-Commerce Accelerator, Loyalty Module (8010994) including the following functions and features:

  • Variety of personalized loyalty actions to members and non-members

  • Variety of reward types including Exclusive Access

  • Tiers-, points-, spend-, status-based programs

  • Loyalty member groups (family accounts)

  • Referral program

  • Loyalty Website Wallet integrations

  • Loyalty API for custom integrations

  • Multy-currency and multi-language support

[SCHNEIDERT]

Hi asimmons89,

yes it seems like the first "module" is enabled, cause I can see the E-Commerce strategic dashboard and tactics.

What does that mean for us now?

BR Tobias

[WillYoung]

Hi schneidert - actually I didn't know, but luckily I am not alone, and I'm glad you have met my colleague Nisha!