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Details on Bounce statistics


Does anyone know where to find details about the Bounce statistics in Hybris Marketing?

I know that when a Hard Bounce interaction comes in, Hybris Marketing reacts by setting the email address to "invalid" in the facet and removing it in the root data, so that we can not send a mail to this address ever again.

But, is there also a logic applicable to Soft Bounces? e.g. After 5 soft bounces on the same contact, he should be set to invalid as well?

Or also, this page notes some Interaction Reasons, which detail the bounces, for example on Soft Bounce there's the distinction between mailbox full, content rejected, message too large, ... . However I'm not getting any of those reasons in my system, (working with SAP Mobile Services), is extra setup required for this?

I've seen other marketing tools giving nice graphical details about these different bounce reasons, whereas in hybris we only see the total nr of soft/hard bounces. Would be a nice addition I think

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2 Answers

  • Best Answer
    Mar 02, 2017 at 03:27 PM

    We are getting soft bounce reasons from Amazon using a standard setup.


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  • Mar 02, 2017 at 04:15 PM

    Thx. I've recently seen in the codes comparing CL_CUAN_MKT_EXEC_EMAIL_MS and CL_CUAN_MKT_EXEC_EMAIL_AMZN that the amazon part is more elaborate... Hoping that the Mobile Services code will be extended a bit too...

    Anyway, with Amazon, does anything happen in hybris marketing to customers that get soft bounces a lot? Like invalidate them as a hard bounce would do, after say 5 soft bounces or something?


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    • By the way, I recently noticed that also on Amazon it really depends on a response from an email server whether Amazon will send a hard bounce, soft bounce or no bounce at all. I have been testing bounces as a trigger in campaigns to send an sms, for example, if email has bounced and noticed that hard bounces are not guaranteed from all email servers.

      I think it is not MS or Amazon specific per se.