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Smart Insigh Implementation Questions

juanescab
Explorer
0 Kudos

Dear Emarsys community, I hope you're all good,

I have some doubts reggarding Smart Insight implementation.

  1. SI Contact Fields: When configuring the contact data fields through the Smart Insight Self-Service tool, it is required to define a field for the "Contact registration date". I understand that there is a system field called "First date of registration" but this don't make me much sense, since it represents the date in which a contact entered into Emarsys database. Should it be used a custom registration date field that represents the REAL first date when the contact entered the brand's database?
  2. RFM Advisor: After the historical sales data upload, how much does it take for the RFM Advisor to generate recommended values to re-configure the SI eRFM parameters?
  3. RFM Advisor: Does the amount of historical sales data (2-5 years) influence the time that the RFM Advisor takes to generate parameters recommendations?
  4. SI Settings: When changing SI eRFM parameters, how many time does it takes to se reflected those changes in the Smart Insight screens, if the sales data will be uploaded through the API?

Thanks in advance!

Juan Cabrera

Accepted Solutions (1)

Accepted Solutions (1)

WillYoung
Advisor
Advisor
0 Kudos

Hola juanescab,

Please find some answers to your questions below - I hope they help.

1) This Help article will explain why we need this field.

2) The calculation will run during the next data upload, you can read more on that here.

3) The RFM Advisor only looks at data from the last two years. However, since the calculation process happens during the dataload, if there is a lot of data then yes, the calculation could be slower however.

4) I think this is also answered by 2.

PLease get back to us if you have any more questions.

Answers (1)

Answers (1)

juanescab
Explorer
0 Kudos

Hola Will, I hope you're doing well,

thank you very much for you help. This helped me a lot.

Best regards,

Juan Cabrera