Hello Dear experts,
We are implementing Emarsys For an automotive retail company, which also has a webshop. The primary source of sales is physical stores around the country. Most Of the products which are sold from the stores are also sold from the webshop, but not all of them.
In their core ERP system, they have 500 000 Contacts, but their web shop is used by only 10 000.
My question is Which contacts and products should we import to Emarsys?
1. Should we import only webshop products or all of the ERP product Records?
2. Should We import All of the contacts which are maintained in the ERP System or should we import only contacts which are registered on their webshop?