on 08-21-2022 7:56 PM
Hello Dear Community,
We are implementing Emarsys in a large holding company, which consists of multiple daughter companies. Now we are trying to activate Email Channel, As we know we have to create a new domain with the values which are provided through the Emarsys help portal.
Which is the better approach?
1. Create 1 domain and then create sub-domains for each daughter company
or
2. Create individual domains for each daughter company
Thank You in advance.
Sandro.
Dear sandrobunturi123,
To protect your main domain (@softmotion.com) it's recommended to create subdomain (@xyz.softmotion.com). Once email domain is ready you create mailboxes.
It's simple, you follow the below steps:
I hope this clarifies.
Thank you.
Kunal Bansal
SAP CX SME - Emarsys, SMC, CDC, CDP
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Hi sandrobunturi123
The right approach for this case depends on the branding of your daughter companies that all belong to the same holding company. The sending domain as well as the link domain should always reflect the brand name for brand recognition, transparency and building trust among your recipients.
Without having an exact overview of your daughter companies, I can only give this general advice, though:
I hope this helps but I am also happy to provide further guidance if needed.
Kind regards,
Norman
PS: Please feel free to use the 'SAP Emarsys Deliverability' tag next time to make our team aware of your question immediately.
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