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Dec 30, 2021 at 02:29 PM

Marketing permissions - implicit opt out

288 Views Last edit Dec 30, 2021 at 02:33 PM 2 rev

Hi Experts,

How do customers get this implicit opt outs? The customer in question has not opted out or anything and still, opt outs are showing in his profile under marketing permissions and now we are receiving outbound check failed for them when sending out campaigns.

The customer then also appears in the following segments, regardless of his profile showing marketing permissions opted out:

  • Interaction type Opt in for Marketing permission
  • Communication medium opt in-email
  • Communication medium opt in
  • Interaction type Outbound check failed

Can someone explain maybe what is the logic behind this?

And additionally, what is Origin in Marketing permissions tab exactly fetching? We have origins showing : email and phone, where web should be.

Thank you and kind regards,


FYI Kumar Misra




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