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Former Member
May 11, 2006 at 07:56 AM

Trade Promotion Management


Hi all,

¿What's the exact differences between marketing campaigns and trade promotions?

As I read, a trade promotion is a marketing activity specific to the consumer goods industry, but I don't know which are the advantages or disadvantages with marketing campaign.

Could anyone shed some light on these concepts please?

Thanks in advance

Javier Merino