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May 17 at 10:22 PM

Budget planning without using campaigns as spending containers

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Dear experts,

I have the following question: a customer wants to use the budget planning capabilities of SAP Marketing Cloud, but his marketing budget planning is being done in a very "elaborate" way, most of the positions in his current budget plans can't be converted into a logical SMC-campaign. That means the customer would have to create hundreds of empty campaigns in SMC each year (a campaign for every bill, more or less) to fill his budget plan with the respective spendings.

Has anyone faced this problem before? Is there some sort of workaround you could present the customer?

Thanks in advance!

BR

Nils