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Mar 17, 2021 at 07:50 AM

SAP Marketing Cloud - email campaign setup - is (e)smtp sufficient?



Our company wants to set up email campaigns using sap marketing.

Our IT department thinks that our regular (e)smtp server is sufficient for this.

I have my doubts that a email server can handle the requirements like delayed sending, collection of bounces & unsubscribes etc.
Also for the integration part I think we need an http api connection to the ESP and definitely not an smtp connection.

Could we use the Generic interface for this (SAP_COM_0234) in combination with CPI? According to this link maybe it is possible.
Service Provider and Available Features

Would we need http access to this server or would smtp be sufficient?