Our company wants to set up email campaigns using sap marketing.
Our IT department thinks that our regular (e)smtp server is sufficient for this.
I have my doubts that a email server can handle the requirements like delayed sending, collection of bounces & unsubscribes etc.
Also for the integration part I think we need an http api connection to the ESP and definitely not an smtp connection.
Could we use the Generic interface for this (SAP_COM_0234) in combination with CPI? According to this link maybe it is possible.
Service Provider and Available Features
Would we need http access to this server or would smtp be sufficient?