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Feb 04, 2021 at 04:14 PM

Lead stages application in sap marketing cloud

119 Views Last edit Feb 04, 2021 at 04:25 PM 2 rev

Dear sap community,

can anyone tell me the benefit and general sense behind the application "lead stages" in sap marketing cloud. I tried to find some information about that app within the administrator guide but was not successfull.

Why should I connect a lead stage to a particular segmentation building block?

And does anyone know a usefull busines scenario for this if a company allready replicates lead stages from sales cloud into marketing cloud?

Thanks for your advise,